Thinking about investing in Whisky?

How investing in whisky can reap substantial long-term returns?

Whisky is the liquid gold of alternative investments; a liquid asset with enduring luxury connotations. An enormous industry has been built from the making, distribution and consumption of whisky around the world, from distilleries in the Scottish highlands to dedicated whisky bars in Tokyo and fine whisky stores in the City of London.

A scotch whisky has to have been distilled and aged within Scotland, bourbon in the US, and Japan is also seeking to put in place strict geographical requirements to take advantage of its massive growth.

This liquid gold lives up to that moniker in more ways than one. In October 2019, a bottle of Macallan 60-year-old whisky – distilled in 1926 and bottled in 1986 – was sold at auction for £1.5m, making it the most expensive bottle of alcohol ever sold. The following year, in 2020, the story emerged of a 28-year-old British man whose father had bought him a bottle of 18-year-old Macallan whisky every year since he was born for his birthday. What was a £5,000 investment over his lifetime (approximately £178 per bottle) has become a £40,000 deposit for his first home.