Key Facts About Whisky
- Over the last 10 years rare whisky is up 582% (compared with art which is up 147% and coins which is up 197%)
- 85% of a Single Malt flavour comes from the cask
- The rarer the whisky the greater the potential for greater returns.
- In 2018 there was a rise of rare whisky sold at auction of 29% from the previous year
- Scotch Whisky exports reached an outstanding level of £4.7 billion in 2021
HOW BIG IS THE MARKET?
Size of the Scotch Whisky Market
- Rare whisky is currently ranked number 1 in the Knight Frank Luxury Investment Index as the asset with the biggest potential return, having achieved 40% value growth in the past year and a 582% increase since 2009.
- Scotch whisky covers 79% of the spirits exported from the UK. In 2017, UK companies added $449 million to the value of the spirits export from the UK. Almost 80% of this growth was the result of an additional $359 million of scotch whisky.
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